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Digital Success Stories
Ecommerce Growth Toolkit
Digital Glossary for Senior Leaders
Find out how you shape up in our research, and see if
you are budgeting
legend
or
laggard
?
Learn how leading organisations are doing it today:
HAVE YOU NAILED YOUR MARKETING BUDGET?
What tools they use
How often they update their forecast and budget
How much they investment in digital advertising
How they use benchmarking
Their ability to measure ROI
Overall impact on their revenue year on year
Learn the benefits of getting your marketing budget right and how it can impact your business if you get it right.
WHY IS SETTING A MARKETING BUDGET SO IMPORTANT?
Leading businesses have more control of their marketing spend and had increased their revenue year on year.
"
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FIND OUT IF YOU ARE A LEGEND OR LAGGARD
How you do measure you marketing ROI? Our research found:
50% of Legends forecasted ROI by channel and device.
Only 9% of Loafers managed to measure ROI by channel and device.
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